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	<title>26 Magazine &#187; E</title>
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		<title>Explicit &#8220;Sprite ad&#8221; over the top?</title>
		<link>http://www.26magazine.com/explicit-sprite-ad-over-the-top/</link>
		<comments>http://www.26magazine.com/explicit-sprite-ad-over-the-top/#comments</comments>
		<pubDate>Sun, 26 Jul 2009 14:00:17 +0000</pubDate>
		<dc:creator>Brittany</dc:creator>
				<category><![CDATA[E]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[banned sprite ad]]></category>
		<category><![CDATA[max isaacson]]></category>
		<category><![CDATA[no association with sprite or coke]]></category>

		<guid isPermaLink="false">http://www.26magazine.com/?p=674</guid>
		<description><![CDATA[One minute it seems like our society is growing more accustomed to the ideas of open mindedness, free thought and free expression&#8230;and the general idea of being entertained, even if it means mother might not be the most approving at what your laughter is directed. Then the next second, it feels like the whole country&#8217;s [...]]]></description>
			<content:encoded><![CDATA[<p>One minute it seems like our society is growing more accustomed to the ideas of open mindedness, free thought and free expression&#8230;and the general idea of being entertained, even if it means mother might not be the most approving at what your laughter is directed. Then the next second, it feels like the whole country&#8217;s turned into a giant Bible Belt staring at us, the open-minded free thinkers, who are suddenly adorned in black cloaks with &#8220;satanist&#8221; scribed on our foreheads in blood.<br />
<br />
This society really confuses me sometimes, as with this latest fuss over a banned Sprite ad.<br />
<br />
From all the articles and news reports I&#8217;ve read on the situation, what I&#8217;ve been able to gather for myself on what happened is that once this explicit ad was released, those who first saw it, freaked out and blamed, well, who else, but Coca-Cola, a company that <em>obviously</em> paid to sponsor the creation of this extremely adult ad because it featured a bottle of Sprite, logo in full spotlight.<br />
<br />
<span id="more-674"></span></p>
<p>Put television aside&#8230;do you believe <em>everything</em> you see on the <em><strong>Internet</strong></em>? I mean, honestly? Of course not. It not only shocked me, but disappointed me to find out how much attention this has received. People honestly believed Coca-Cola really put this thing out there. I mean, it had to, right? The ad definitely has a bottle of Sprite in it, so that automatically means that Coca-Cola is responsible&#8230;of course!<br />
<br />
It&#8217;s just sad and embarrassing.<br />
<br />
Nasty letters, e-mails, messages&#8230;a plethora of a variety of negative feedback was received over this. (Actually, several explicit Sprite ads were designed and released on the Internet. The one I&#8217;m specifically talking in reference of is simply the most explicit.)<br />
<br />
And then it was discovered &#8212; and what a shock! &#8212; that the videos were not endorsed, created or otherwise supported in any way by the Coca-Cola Company.<br />
<br />
So if it wasn&#8217;t Coke &#8212; as it&#8217;s been proven beyond the cast shadow of the Sprite bottle in the ad of a doubt that there is no association with sprite of coke &#8212; who was it?<br />
<br />
The culprit in the blatantly risque and sexually explicit Sprite ads is none other than New York City-based director Max Isaacson.<br />
<br />
Satisfied? I wasn&#8217;t either. I don&#8217;t really care who&#8217;s responsible. The ad&#8217;s funny. That&#8217;s it. That&#8217;s all it was meant to be, at least that was my first impression after watching it myself.<br />
<br />
Here&#8217;s what Isaacson had to say about the whole thing:<br />
<br />
&#8220;My name is Max Isaacson, I directed and produced the fake Sprite ads that have been making the rounds over the past five days. There have been quite a lot of false statements made regarding these and I would like to make a few things very clear about these spots. First, there was no involvement from either The Coca-Cola Company or Greencard Pictures. Second, this was not supposed to be taken seriously by anybody. They were made completely on spec, which was clearly stated on the YouTube pages on which the ads were primarily seen. I paid for, produced and directed both spots independently. I am frankly quite surprised that spots of this nature were so quickly and easily believed to be legitimate. I hope that all parties involved will understand that this was a simple mistake that went much too far too fast, and that it is now made clear that these were not real commercials, nor were they ever produced with intention of being taken as such.&#8221;<br />
<br />
So, to Isaacson, it was just a big fat joke. As I said before, I personally found the material to be humorous, and certainly wouldn&#8217;t have believed Coca-Cola to have released something like that itself. Think of all the lawsuits. Well, duh!<br />
<br />
I guess what we really should be doing is applauding Mr. Isaacson on how well he put together this video, because obviously it looked so professional that thousands, maybe millions of people were duped silly into believing in its gilded authenticity.<br />
<br />
Oh yes, and let me not forget about this little gem, which I think sums up my opinion on the whole thing, and in Isaacson&#8217;s words, again, &#8220;I am well aware that this &#8220;ad&#8221; was over-the-top, offensive, misogynistic and, in my opinion, funny. The point was to get a reaction, and in that regard I far exceeded my expectations.&#8221;</p>
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		<title>Easy home decorating projects</title>
		<link>http://www.26magazine.com/easy-home-decorating-projects/</link>
		<comments>http://www.26magazine.com/easy-home-decorating-projects/#comments</comments>
		<pubDate>Thu, 28 May 2009 17:41:04 +0000</pubDate>
		<dc:creator>andrea</dc:creator>
				<category><![CDATA[Arts & Crafts]]></category>
		<category><![CDATA[E]]></category>
		<category><![CDATA[affordable home decorating]]></category>
		<category><![CDATA[cheap decorating]]></category>
		<category><![CDATA[fabric panel walls]]></category>
		<category><![CDATA[family crafts]]></category>
		<category><![CDATA[IKEA]]></category>

		<guid isPermaLink="false">http://www.26magazine.com/?p=160</guid>
		<description><![CDATA[About mid-year the feeling comes to me… I need to redecorate. About a split-second later, I realize that feeding an IKEA obsession isn’t exactly in my price range, so improvisation is necessary. Here are a few really easy ways to spruce up any room.
One easy, cheap trick to spice up boring walls is to create [...]]]></description>
			<content:encoded><![CDATA[<p>About mid-year the feeling comes to me… I need to redecorate. About a split-second later, I realize that feeding an IKEA obsession isn’t exactly in my price range, so improvisation is necessary. Here are a few really easy ways to spruce up any room.</p>
<p>One easy, cheap trick to spice up boring walls is to create fabric wall panels. The best thing about this is that you can switch out the fabric whenever you want a change of scenery. What you’ll need is a staple gun, a 1.5 x 5’ wooden-framed painter’s canvas, two yards of fabric (feel free to have fun here with your choice), an iron, an ironing board and pushpins or thumbtacks. </p>
<p>What you’ll want to do is iron out your chosen fabric and center it on the canvas. When you have it centered the way you want, tack it down on the wood on the back of the board. After that, staple it to the wood and make sure that it’s centered properly. It’s as simple as that, and the good thing is that if you mess up, you can just keep trying again and again.</p>
<p><span id="more-160"></span></p>
<p>Lighting fixtures can be really expensive. This idea works well with round, flat lights (i.e. it’s not going to work with a ceiling fan). What you’ll need are tons of pages from old books, scissors, a tiny whole punch, ornament hooks, double-sided tape and access to a laminating machine. </p>
<p>What you’ll want to do is laminate the pages of the book, then cut them into squares and rectangles of varying sizes. Next, you’ll want to attach them together from the holes you poke on the top and bottom of each shape. Attach them with the ornament hooks. When you’re done making strips of these, tape the top of each strand to the top of the light. You’ll want short strands to go all the way around the lamp. Of course, at that point you can adjust the lengths of each strand to make sure they’re the length you want.</p>
<p>Then there are windows, which, especially in summertime, can be troublesome. The last thing you want is the scalding sun blazing through your windows without any blinds or curtains. Yes, most windows come with blinds but sometimes they&#8217;re just not enough. A simple solution to this problem is a scarf window curtain, and it’s exactly what it sounds like. All you have to do is gather a bunch of scarves and attach them all together at the top of the window frame with clip rings. Seriously, that&#8217;s it. Since you get to choose the scarves, you can control how heavy the fabric and/or what color you want the curtains to be.</p>
<p>This next idea is good for the whole family, and not only that, it’s a whole lot cheaper than buying fine artwork. Make your own and it will be even more special. What you’ll need is a canvas (or two or three) in any size you want, a couple of sturdy strips of cardboard and some rubber gloves. Just squirt some drops of paint on the top of the canvas, don your gloves and pull the paint down the page with the cardboard. Continue with different colors in different directions. Really, you can’t mess this one up.</p>
<p>Let the creativity begin!</p>
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